Branding for film/video post-production company
Finish 29.09.2009 23:13 |
User nickb |
Status |
Award 210.00 USD |
- Gallery (184)
- Creative Brief
- Discussion (6)
- Title
- Branding for film/video post-production company
- Subtitle
- Calling all designers to create a logo/business card for 'Halcyon Digital', a company dealing in editing, visual effects, animation, etc...
- Introduction
-
Welcome, designers.
We are Halcyon Digital, a newly-opened post-production company headquartered in New Zealand, and we a seeking a corporate branding package with which to begin our advertising. First up in what will be a series of contests is the logo/business card design.
We are open to any and all creative interpretations, but here's a few selects of designs we like:
http://www.flickr.com/photos/azeected/2817766086/sizes/o/
http://arpad.deviantart.com/art/LiquidFire-logo-120124546
http://bboywicked.deviantart.com/art/konvictedARTS-Logo-v-2-0-72752383
http://royks.deviantart.com/art/Minha-Lua-Bossa-67977290
Something that is visually striking and memorable, without being overtly 'dark' or 'technical'.
Two designs will need to be submitted - one of the standalone logo, and one of the logo in use on a business card (2-sided) with sample text, layout, etc. - Target audience
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Our target market are both production companies and advertising agencies - staffed by 'creative' people themselves, they're not easily impressed. The people making the decisions in these companies are either young males (creatives or directors), around the 25 - 35 year-old bracket, or women (producers), around the 35 - 45 year-old bracket.
Essentially it needs to demonstrate creativity (to the directors/creatives) and competence (to the producers), without fading into the background with all the other post companies vying for work. - Wanted
-
1 x logo PSD
1 x 2-sided business card PSD
We quite like black/grey with splashes of vibrant colour and light grey/white; or white/grey with darker elements running through it.
Examples of colour thoughts:
http://basti93.deviantart.com/art/Flare-Wallpaper-Set-97023858
http://seedling-design.deviantart.com/art/Slika-1-0-Device-Icons-93417369
Should be usable (possibly in an altered form) in various media (letterhead, signage, etc.)
A website interface competition will be following this one. - Not Wanted
-
Overly black or monochromatic designs.
Not yet convinced on the merit of a 3D logo, but happy to be proven wrong.
Materials
No materials are provided.



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